The outdoor advertising industry has evolved and continues to grow. Outdoor campaigns are now more effective than ever before, because of the many new outdoor ad formats that have emerged over recent years. Outdoor marketing is used by businesses in a variety of industries to generate awareness for their products and services. These outdoor campaign strategies will help you create an outdoor ad campaign that achieves your business objectives!
In outdoor advertising, there are three basic types of ads: outdoor posters, outdoor billboards, and outdoor in-store displays. Outdoor campaigns can be used to generate awareness or drive sales. Effective outdoor campaign strategies require a well-defined goal. The target audience should be defined as well as the offer being provided by the ad content. Once these two factors have been considered, you will need to consider the resources required for the production and distribution of the ad itself – such as time, money, and manpower.
- Create a Campaign Slogan
- Understand Your Audience
- Create an Effective Offer
- Know Your Message & the Most Effective Way to Communicate It
- Focus on Short-Term Results Rather Than
- Develop an Execution Plan
- Implement the Strategies with Measurable Goals for Success
- Measure Results & Make Adjustments as Needed
Create a Campaign Slogan
Did you know that the first recorded use of a slogan was in 1843 by Josiah Wedgwood, who was selling pottery? And since then, slogans have been used to sell everything from soap to cereal. In the world of advertising, slogans are a powerful way to create an emotional response from consumers. Slogans can be found on T-shirts, bumper stickers, and posters throughout our cities. The best slogans have a clever and catchy slogan that is memorable.
A slogan is a phrase that identifies and explains the company, product, or idea it represents. A few outdoor campaign strategies to consider would be:
- Creating an outdoor ad with your business logo in place of the text so people will remember who you are when they see other outdoor ads for your competitors.
- Using outdoor advertising as part of an event marketing strategy by hosting outdoor events like fun runs where you sell t-shirts with your company’s name on them at registration tables before and after the event.
- Place outdoor ads near your retail store location to draw in customers and increase foot traffic.
The outdoor campaign strategies listed above are just a few of many effective outdoor campaigns that you can implement for any company, organization, or business looking to get its marketing message out there! Outdoor advertising is an extremely valuable way to advertise if done correctly because it reaches people who may not be tuning into other forms of media like television or radio commercials. It also has a higher level of credibility than some print advertisements because they are seen as less intrusive and more believable since they’re on physical locations outside where people live, work, play, etc.
Understand Your Audience
One of the most important aspects of outdoor advertising understands your audience. When you do not know who is on the other side of the billboard, it can lead to a disconnect in messaging and an ineffective campaign. This will allow you to create a more targeted message that resonates with them to help achieve the desired outcome of your outdoor advertising campaigns.
Outdoor advertising campaigns are usually more likely to be successful if you can state a specific and defined audience. This will allow for better messaging, which leads to higher conversion rates.
Create an Effective Offer
There are many ways to create an effective offer. An offer might be as simple as a free trial or it may be bundled with other products. In addition, the price and time of purchase can both influence customer interest in an offer.
It is important to understand what motivates people to buy and how much they are willing to spend on your product before you create an offer. Once this data has been collected, you can then determine which type of offer will best fit your needs and target audience.
Know Your Message & the Most Effective Way to Communicate It
It’s no secret that your message is important. But what about the way you’re delivering it? The outdoor advertising industry is always changing, with new media outlets popping up all the time. The one constant? Your message should focus on a single message that can be communicated in any medium.
Keep your outdoor campaign simple for the best results. Instead of trying to break down information into a variety of messages, focus on one message that you can communicate with any outdoor media available, whether it’s billboard or bus stop signage. This will help avoid confusion and increase the impact of outdoor advertising campaigns.
Focus on Short-Term Results Rather Than
Many people have a hard time focusing on short-term results rather than long-term goals. But the reality is, without focusing on the short-term you may never reach your long-term goals.
Recently, we’ve experienced a shift in the type of content that’s popular on social media. People are now more focused on short-term results than long-term effects and this is having an impact on our mental health and how we interact with others. The problem is that people are only looking at what they want to see instead of reality which means they’re not able to change their behavior.
Develop an Execution Plan
Execute a plan is essential in every business. They outline important tasks that need to be completed for the company to achieve its goals.
The first step understands what your goals and objectives are. What do you want out of this year? What do you want next month? The more specific, the better! Next, determine key milestones or deadlines that need to happen before achieving those goals. Lastly, identify what needs to happen between now and then for those milestones/deadlines to be met successfully.
Implement the Strategies with Measurable Goals for Success
You’ve been working hard to implement the strategies you have outlined, but you’re not getting the results that you wanted. You may be feeling discouraged or frustrated with your progress. You need to make sure you set measurable goals and break them down into doable tasks so that they are easier to accomplish. Let’s work together to establish some of these goals and then get started on your implementation phase!
Measure Results & Make Adjustments as Needed
The first step in a successful outdoor campaign is measuring the results of your efforts. This can be done by using an attribution model to measure which channels are driving conversions, and then analyzing how they compare with each other. There will always be some discrepancy between different attribution. The goal is not to find one perfect attribution model, but rather to identify discrepancies that you can adjust accordingly to optimize your campaign performance.
We hope you found these tips useful! Let us know how the Outdoor Campaign works out for your organization. Did it lead to more donations? How did people react when they saw the billboard, bus shelter, or train station ads? What do you think about our suggestions and ideas on advertising outdoors?